Archive for the ‘NEWS’ Category

THE LEAVES ARE FALLING, SO ARE OUR RATES

Wednesday, March 20th, 2013

Spend $10000 or more with us this Autumn to receive 10% off staffing.

Campaign activation period must be between 1st March – 31st December 2013

Please note campaign sessions booked on Public Holidays incur additional charges.

OUR ENVOY RETURNS FROM GHANA

Friday, March 15th, 2013

Ghana_Banner

activnation’s very own Natasha Rose recently returned from a trip to Ghana, Africa where she worked at the Christ Outreach Care for Children orphanage and school. This area of Sub-Saharan Africa is heavily affected by HIV/AIDs, poor sanitation and growing social issues resulting in a huge amount of orphaned children – Tash wanted to see what she could do to help out.

Entering into the IFRE volunteer program, Tash spent her time at the orphanage bathing and feeding the younger children, teaching English to a group of 20-30 students, playing games with the kids and cleaning.

While Tash has returned to the activnation office with some amazing stories, insights and photos, she’s definitely left a small part of her heart back with the children in Ghana and hopes to return.

If you would like any further information about the program visit: http://www.ifrevolunteers.org/

Or alternatively, contact Tash about her experiences: natasha@activnation.com.au

 

Meet Dan!

Friday, October 12th, 2012

It’s that time of the month again where we introduce one of activnation’s own. This issue, we’d like you to meet the latest addition to our tight-knit team, Daniel.

With a background in model booking, Daniel recently joined activnation as a Senior Account Executive and has already done fantastic work staffing some of our biggest campaigns of the year. Not only that, he’s now our very own Babel fish, fluent in Japanese and Croatian and dabbling just a little in French.

After spending the working week inside, there’s nothing Dan loves more than to get out and enjoy the sun and sea with a swim, a dive and some good ol’ fashioned sailing. Bliss.

If you’d like to say ‘Hi’ to Dan, get him at daniel@activnation.com.au

Event round-up: Gympie Music Muster

Thursday, August 30th, 2012

The Gympie Music Muster is a quintessential Aussie event held in – you guessed it – Gympie, just 2 hours north of Brisbane. Dedicated to all things country Australia and attracting a crowd of 60,000, this 4-day music festival is a great opportunity for brand partners to activate their sponsorships. Read on to find out what brand offerings activnation saw at this year’s festival.

First up is Bundaberg Rum’s branded walk-through container where punters could take in the brand history on show and play fun, old school games like Jenga and Connect Four. Brand ambassadors were also on foot giving away prizes and applying temporary tattoos.

Optus, the festival’s naming rights sponsor, was set up right beside the main stage with a trailer where punters could check out the latest mobile phones and tablets, charge their gadgets, use the free WiFi and, best of all, have a go on the mechanical bull.

Notable mention goes to the XXXX Gold Retreat II, a converted shipping container where fans could participate in the “XXXX Island Challenge” for a chance to win a trip to the XXXX Island for them and three mates. With an entertaining area and viewing platform on the upper deck of the container, audio visual system in the lower deck and surrounding beer garden, the XXXX Gold Retreat II was the perfect spot to catch all the festival action.

For a full calendar of upcoming events where your brand can activate, contact Kristy at kristy@activnation.com.au.

Meet Erin

Thursday, August 30th, 2012

Last time we introduced one of activnation’s Account Managers, Tash. This month we’d like you to meet her partner in crime, Erin.

Erin has been with activnation for 2 years and is responsible for managing promotional staff, client relationships and our internal social calendar (we have her to thank for our fortnightly Friday barbecues on the deck). She’s overseen campaigns for Mother, Nestea, Quencher and Vok and can always be counted on to run a fine-tooth comb through everything to ensure it runs like clockwork.

In her spare time, Erin fancies herself a lady who brunches, lunches, bakes and picnics – anything that involves food really, except chocolate, which she hates! With a love of food comes Erin’s love for the outdoors; the stunning Bondi to Bronte coastal walk on a Sunday is a favourite. To cap it all off, Erin has two shameless addictions: reality TV and totes abbreviating every word in the dictionary.

To get in touch with Erin, drop her a line at erin@activnation.com.au

Airport sampling

Thursday, June 7th, 2012

Recently activnation launched a promotional sampling campaign for Drambuie Scotch Whisky within the Duty Free shop at Sydney International Airport. It might not seem the most obvious choice at first but, upon closer inspection, airport sampling really speaks for itself.

To begin with, over 11 million passengers go through Sydney International Airport every year. Air travellers about to embark on, or returning from an exciting adventure, are open and worldly, which explains why they’re twice as likely as regular consumers to sample new products on offer. Then there’s the fact that once they’re through the rigmarole of immigration and security, frequent flyers spend an average of 93 minutes inside the airport terminal. If this isn’t a captive audience then we don’t know what is!

For the Drambuie campaign, activnation recruited a dedicated team of Brand Ambassadors, delivered a brand and product script for the sampling team, sourced the uniforms and consulted on the design and production of the promotional display.

About to leave on a jet plane? Don’t forget to stop by the Drambuie stand – at Sydney Airport Duty Free until 19th June.

Meet Tash

Thursday, June 7th, 2012

This month we’d like to introduce you to one of activnation’s amaze-balls Senior Account Executives, Natasha Rose – or Tash as we know her.

In her 3 years at activnation, Tash has overseen campaigns such as Samsung IT Experiential at Westfield, Vitasoy Roaming Breakfast Sampling and Barefoot Wines In-Store Sampling. She spends her days looking after clients, campaigns, staff and suppliers, not to mention she’s become the loving surrogate mother for PromoPort, our web-based campaign management and measurability system, affectionately referring to it as her ‘baby’.

Once Tash has finally been pulled away from the office (good luck with that one!), you might find her bulking up for the Tough Mudder challenge she’s doing in September (a good excuse for her abundant love for Nutella on toast and pasta) or watching tacky scary movies from the ’80s with her housemates.

To get in touch with Tash, flick her an email at natasha@activnation.com.au

Keep your brand toasty this winter

Wednesday, May 2nd, 2012

The colder months might be upon us but that doesn’t mean your brand has to hibernate. From experiential to in-store sampling, there are plenty of ways to rug up your product and keep it toasty during the big chill.

Winter calls for activations that are warm and engaging, ones that encourage consumers to have longer in-depth interaction time with your brand. Not to mention that with a winter activation there are more rich media elements – multi-layered staff uniforms, vehicles, props etc. – just waiting to be branded with your logo and key messaging.

Cadbury made the best of the chilly weather with a winter-themed sampling campaign to drive trial and sales of its Drinking Chocolate in the United Kingdom.  The Happy Winter activation, which included a converted ice cream van, furry deck chairs, outdoor heating and giant bobble hat, served up hot chocolate on its tour of major cities in the UK.  With a cosy, interactive footprint like Cadbury’s Happy Winter, consumers are encouraged to stay on-site longer, giving them a fuller experience with your brand. The launch of a high impact activation is also a fantastic media opportunity.

Once you’ve launched your winter activation, why not complement it with office sampling? Flush with steady disposable incomes and looking for a distraction to the daily grind, office workers are a strategic sampling target market that most brands can’t afford to miss. After identifying dense business districts – including offices and food service areas – activnation can send a team of roaming brand ambassadors to deliver your products to a mass captive audience.

Check out Cadbury’s Happy Winter here.

Get in touch with your activnation rep Kristy at kristy@activnation.com.au or on 02 9690 2439 to have a chat about how your brand can be warmed up this winter.

Meet Kristy, activnation’s National Account Manager

Wednesday, May 2nd, 2012

Meet Kristy, your friendly neighbourhood activnation National Account Manager, which is a long title for someone who oversees all activnation client and account services, plus the internal team activity (the Mother Duck in other words!).

In her free time, Kristy likes to shop online, watch reality TV, read (there’s a little nerd in all of us), hang out with her cat Jedd, drink wine and shop some more.

Kristy moved up to Sydney from Melbourne earlier this year and, aside from the uncharacteristic torrential rain, she is loving the Emerald City and plans to keep playing the ‘tourist’ for as long as she can.

Get in touch with Kristy at kristy@activnation.com.au or on 02 9690 2439.

activnation welcomes Michelle

Monday, March 19th, 2012

This month we’re welcoming the latest activnation recruit, Michelle.

Our newest Account Executive, Michelle has come to the world of brand activation after leaving the realm of schmoozing and air kissing (PR) – surely a welcome change! Prior to that she was traipsing around the University of Sydney and somehow came out with a Commerce degree.

When she’s not practising the art of rallying brand ambassadors, Michelle is rocking out in leopard print, watching ‘The Real Housewives of Atlanta’ and stuffing her face with bagels. Currently, Michelle is: providing support for the senior team (3pm lolly runs included) and looking after this little gem that appears in your inbox monthly.