The colder months might be upon us but that doesn’t mean your brand has to hibernate. From experiential to in-store sampling, there are plenty of ways to rug up your product and keep it toasty during the big chill.
Winter calls for activations that are warm and engaging, ones that encourage consumers to have longer in-depth interaction time with your brand. Not to mention that with a winter activation there are more rich media elements – multi-layered staff uniforms, vehicles, props etc. – just waiting to be branded with your logo and key messaging.
Cadbury made the best of the chilly weather with a winter-themed sampling campaign to drive trial and sales of its Drinking Chocolate in the United Kingdom. The Happy Winter activation, which included a converted ice cream van, furry deck chairs, outdoor heating and giant bobble hat, served up hot chocolate on its tour of major cities in the UK. With a cosy, interactive footprint like Cadbury’s Happy Winter, consumers are encouraged to stay on-site longer, giving them a fuller experience with your brand. The launch of a high impact activation is also a fantastic media opportunity.
Once you’ve launched your winter activation, why not complement it with office sampling? Flush with steady disposable incomes and looking for a distraction to the daily grind, office workers are a strategic sampling target market that most brands can’t afford to miss. After identifying dense business districts – including offices and food service areas – activnation can send a team of roaming brand ambassadors to deliver your products to a mass captive audience.
Check out Cadbury’s Happy Winter here.
Get in touch with your activnation rep Kristy at kristy@activnation.com.au or on 02 9690 2439 to have a chat about how your brand can be warmed up this winter.