From interactive games using motion detection technology to mobile phone-activated machinery, activnation is making the most of technological advances by applying them to staffing campaigns – helping to combat consumers “seen it all before” attitudes and greatly elevating brand awareness.

In a recent guerilla campaign for REEF, activnation staff used technology on beaches across Australia to encourage consumers to switch their sunscreen and then ‘share the summer fun’ using a custom-made Instagram platform. As well as increasing trial and education on the products, the engagement mechanic helped extend the reach of the campaign far beyond the sand.

Similar success was also achieved in a recent Logitech campaign. Here, activnation over-saw the development of the Tune Champ app (a music trivia style game), which allowed staff to excite consumers and our Account Management team to measure the amount of consumer interactions automatically back-of-house.

activnation loves using technology to build innovative and effective staffing campaigns, so, if you would like to see how they can help your brand, send an email or enquiry to;  Kristy@activnation.com.au

The activnation team is a tight-nit group of individuals who have a passion for what they do. Each team member brings a unique little something to the table, however we all have a common love – our dogs!

One particular pooch, Hugo, and his owner Kristy represented activnation last weekend by setting out on the RSPCA’s Million Paws walk – raising money to help sum 30,000 animals entering RSPCA shelters in NSW each year. Hugo may have had to be carried across the finish line however Kristy and Hugo’s contribution helped to raise $254,934 for the RSPCA.

Whilst we here at activnation love supporting a good cause, those that raise funds for animal-kind we hold particularly close to our hearts. We hope to get involved with many similar events in the near future so stay tuned!

Spend $10000 or more with us this Autumn to receive 10% off staffing.

Campaign activation period must be between 1st March – 31st December 2013

Please note campaign sessions booked on Public Holidays incur additional charges.

activnation’s very own Natasha Rose recently returned from a trip to Ghana, Africa where she worked at the Christ Outreach Care for Children orphanage and school. This area of Sub-Saharan Africa is heavily affected by HIV/AIDs, poor sanitation and growing social issues resulting in a huge amount of orphaned children – Tash wanted to see what she could do to help out.

Entering into the IFRE volunteer program, Tash spent her time at the orphanage bathing and feeding the younger children, teaching English to a group of 20-30 students, playing games with the kids and cleaning.

While Tash has returned to the activnation office with some amazing stories, insights and photos, she’s definitely left a small part of her heart back with the children in Ghana and hopes to return.

If you would like any further information about the program visit: http://www.ifrevolunteers.org/

Or alternatively, contact Tash about her experiences: natasha@activnation.com.au

It’s that time of the month again where we introduce one of activnation’s own. This issue, we’d like you to meet the latest addition to our tight-knit team, Daniel.

With a background in model booking, Daniel recently joined activnation as a Senior Account Executive and has already done fantastic work staffing some of our biggest campaigns of the year. Not only that, he’s now our very own Babel fish, fluent in Japanese and Croatian and dabbling just a little in French.

The Gympie Music Muster is a quintessential Aussie event held in – you guessed it – Gympie, just 2 hours north of Brisbane. Dedicated to all things country Australia and attracting a crowd of 60,000, this 4-day music festival is a great opportunity for brand partners to activate their sponsorships. Read on to find out what brand offerings activnation saw at this year’s festival.

First up is Bundaberg Rum’s branded walk-through container where punters could take in the brand history on show and play fun, old school games like Jenga and Connect Four. Brand ambassadors were also on foot giving away prizes and applying temporary tattoos.

Optus, the festival’s naming rights sponsor, was set up right beside the main stage with a trailer where punters could check out the latest mobile phones and tablets, charge their gadgets, use the free WiFi and, best of all, have a go on the mechanical bull.

Notable mention goes to the XXXX Gold Retreat II, a converted shipping container where fans could participate in the “XXXX Island Challenge” for a chance to win a trip to the XXXX Island for them and three mates. With an entertaining area and viewing platform on the upper deck of the container, audio visual system in the lower deck and surrounding beer garden, the XXXX Gold Retreat II was the perfect spot to catch all the festival action.

For a full calendar of upcoming events where your brand can activate, contact Kristy at kristy@activnation.com.au.

Last time we introduced one of activnation’s Account Managers, Tash. This month we’d like you to meet her partner in crime, Erin.

Erin has been with activnation for 2 years and is responsible for managing promotional staff, client relationships and our internal social calendar (we have her to thank for our fortnightly Friday barbecues on the deck). She’s overseen campaigns for Mother, Nestea, Quencher and Vok and can always be counted on to run a fine-tooth comb through everything to ensure it runs like clockwork.

In her spare time, Erin fancies herself a lady who brunches, lunches, bakes and picnics – anything that involves food really, except chocolate, which she hates! With a love of food comes Erin’s love for the outdoors; the stunning Bondi to Bronte coastal walk on a Sunday is a favourite. To cap it all off, Erin has two shameless addictions: reality TV and totes abbreviating every word in the dictionary.

To get in touch with Erin, drop her a line at erin@activnation.com.au

This month we’d like to introduce you to one of activnation’s amaze-balls Senior Account Executives, Natasha Rose – or Tash as we know her.

In her 3 years at activnation, Tash has overseen campaigns such as Samsung IT Experiential at Westfield, Vitasoy Roaming Breakfast Sampling and Barefoot Wines In-Store Sampling. She spends her days looking after clients, campaigns, staff and suppliers, not to mention she’s become the loving surrogate mother for PromoPort, our web-based campaign management and measurability system, affectionately referring to it as her ‘baby’.

Once Tash has finally been pulled away from the office (good luck with that one!), you might find her bulking up for the Tough Mudder challenge she’s doing in September (a good excuse for her abundant love for Nutella on toast and pasta) or watching tacky scary movies from the ’80s with her housemates.

To get in touch with Tash, flick her an email at natasha@activnation.com.au